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A stick of butter preaching to a butter choir

How to become a social media manager

Imagine this: it's 2010, and you're glued to your phone, scrolling through a never-ending feed of funny cat videos and celebrity updates. Fast forward to today, and that same social media landscape has transformed into a powerful marketing tool. Brands are building communities, influencers are celebrities, and careers are being built in the digital sphere. But how do you, the once-avid scroller, become the one crafting the captivating content and driving engagement? The answer…

June 28th, 2024 I 5 min read

Zachary Hempstead

a stick of butter in a conference room as a social media manager

the world of social media managers and agencies

Social media is no longer about going viral. Today, businesses need skilled social media managers (SMMs) to compete. SMMs develop strategies, create content, manage communities, and track results. Partnering with an agency offers expertise, scalability, and data-driven approaches. Aspiring SMMs can build portfolios showcasing results and industry-specific experience. Costs vary, but social media management is a rewarding career path.

November 18, 2023 I 5 min read

Zachary Hempstead

What skills are required for a social media manager?

In B2B marketing, companies must effectively connect with their target customers. Crafting a compelling digital strategy that guides prospective customers through the customer journey is key. Building trust and keeping your audience engaged before closing a sale requires multiple touchpoints. Easier said than done, right? This article explores innovative B2B marketing examples that break tradition, offering valuable

January 18, 2024 I 5 min read

Zachary Hempstead

Popular

is seo dead?

SEO is not a static concept; it has continuously evolved since its inception. In the early days of the internet, SEO primarily focused on keyword stuffing and link building. However, as search engines became more sophisticated, the emphasis shifted towards quality content, user experience, and technical optimization.

In 2024, SEO has transformed into a multi-faceted discipline that encompasses various aspects, including...

June 29th, 2024 I 5 min read

Zachary Hempstead

a stick of butter in a conference room as a social media manager

The world of social media managers and agencies

Remember the early days of social media, when organic reach was king and a single viral post could skyrocket your brand recognition? Fast forward to today, and the social media landscape has become a complex battlefield. Businesses of all sizes are vying for audience attention, making it more crucial than ever to have a skilled social media manager (SMM) on your team.

November 18th, 2023 I 5 min read

Zachary Hempstead

A conference room with text over it saying how to hire a social media manager

HOW TO HIRE A SOCIAL MEDIA MANAGER WHO has YOUR BRAND STAND OUT

Hiring a social media manager involves defining goals, creating a job description, sourcing and screening candidates, conducting interviews, and onboarding the chosen individual. The ROI of hiring a social media manager can vary, but studies show